A fresh brand for the new appetite of the city runner

adidas

Details

Full-service design 2022

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Brand identity Website Marketing & event assets

Running is on the rise.

The rapid growth of community-based running clubs reflects this and presents an opportunity.

adidas City Runs is London’s premier closed road running series. Going into its fourth year, the series needed reinvigorating to increase its formidable market.

Running is on the rise.

The rapid growth of community-based running clubs reflects this and presents an opportunity.

adidas City Runs is London’s premier closed road running series. Going into its fourth year, the series needed reinvigorating to increase its formidable market.

Running is on the rise.

The rapid growth of community-based running clubs reflects this and presents an opportunity.

adidas City Runs is London’s premier closed road running series. Going into its fourth year, the series needed reinvigorating to increase its formidable market.

The new brand is inspired by the urban landscape and brought to life with an energetic palette, strong photography, bold layouts, and large-scale typography.

The new identity was unveiled at the event launch and was applied across wayfinding, event signage, apparel, and medals.

I worked on all touchpoints, applying the identity across social, website, print and marketing materials.

The new brand is inspired by the urban landscape and brought to life with an energetic palette, strong photography, bold layouts, and large-scale typography.

The new identity was unveiled at the event launch and was applied across wayfinding, event signage, apparel, and medals.

I worked on all touchpoints, applying the identity across social, website, print and marketing materials.

The new brand is inspired by the urban landscape and brought to life with an energetic palette, strong photography, bold layouts, and large-scale typography.

The new identity was unveiled at the event launch and was applied across wayfinding, event signage, apparel, and medals.

I worked on all touchpoints, applying the identity across social, website, print and marketing materials.

Running needed to be more welcoming as a group sport, rather than a solo activity for proven athletes.

The refreshed identity gives a new life to the event and asserts it's position as the leader in the running event space.

A fresh brand for the new appetite of the city runner

adidas

adidas

adidas

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Think we're a fit?

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Let’s work together

Think we're a fit?

Email me

Let’s work together

Think we're a fit?

Email me